Slumberland
first opened as a mattress specialty shop in 1967. Since then, we
have expanded our product mix and grown to 105 stores in 10 states,
with store size ranging from 12,000 to 45,000 square feet. All stores
are located in premium retail locations with exceptional visibility
and strong demographic retail profiles. Slumberland stores are professionally
decorated, featuring spot lighting and dramatic color and design
treatment. Slumberland is a privately held company with 27 years
of franchising experience. Our unique franchising strategy plays
a pivotal part in our company growth strategy. Our stores include
both company owned and franchise stores.
Strategy
 The
Slumberland approach is best defined by our brand position: we won't
sell style without value and we won't sell value without style.
Our commitment to providing furniture that "lives the way you do"
allows us to focus on furnishing the rooms in the home where comfort
and style are valued equally: the family/living room/den, casual
dining/kitchen area and the master bedroom. We take pride in our
strong partnerships with some of America's most trusted furniture
brands: La-Z-Boy, Sealy, Simmons, Natuzzi leather and more. Furnishing
the rooms where people really live means we concentrate on mattresses,
upholstered (leather & fabric) sofas, reclining sofas, sleep sofas,
master bedroom furniture,
reclining chairs, casual dining, home office and
home entertainment.
Product Distribution
 Although
the Slumberland family of stores is a regional, not national, chain,
our volume is significant to some of the nation's largest manufacturers.
In fact, we're proud to be America's largest seller of
La-Z-Boy products, and the largest retailer of Simmons, Sealy Comfort,
and Tempur-Pedic in our states. No other regional furniture retailer
has achieved our level of market penetration. For the franchise
owner, there's great advantage to merchandising as part of the Slumberland
program: our merchandise niche is clearly defined; our priority
is on fast-turning product; the thrust of our merchandise plan is
at middle and middle-high price points, the high volume segment
of furniture business in the United States. We distribute furniture
to our stores through three regional distribution centers (St. Paul-MN,
Baraboo-WI, & Beresford-SD), which allows us to ship complete truckloads
with a mix of different merchandise. Trucks are scheduled to meet
our stores' merchandise needs so the stores do not need to maintain
large inventory levels.
Marketing & Advertising
Slumberland Furniture's marketing philosophy combines convenient,
high profile locations with name brand merchandise, high impact
advertising, and a value-added approach to the customer.
Advertising is a key component of our marketing strategy. Slumberland
is a dominant advertiser and we strive to be #1 in top-of-mind-awareness
for home furnishings.
Another important element of our marketing philosophy is the value-added
approach. We were one the first retailers to offer an extended comfort
guarantee on mattresses, one part of our Mattress Plus program which
includes:
60 night 100% comfort guarantee
Mattress removal option with delivery of
a new set
Guaranteed low price: we won't be undersold!
We are always seeking new ways to provide value to the customer
to make Slumberland the store of choice in every market.
Corporate Values & Mission Statement
Our corporate culture is defined by our Values and our Mission Statement.
Together, these principles form the foundation for everything we
do as individual employees and as a company. Our Values and Mission
help to create a company that people like to do business with, that
employees like to work for, and that a community is proud to have
as a member. - We will conduct our business with uncompromising honesty and integrity.
- Recognizing that people are our most important assets, we provide rewarding employment and cultivate an atmosphere of Love, Dignity and Respect for all associates, customers and vendors of Slumberland.
- We are individually and corporately committed to excellence: we do it right the first time. We are dedicated to personal growth, always willing to learn new skills and continually striving to be the best at what we do.
- We are good citizens. We encourage participation in community affairs. We contribute to worthy causes.
- We work to grow wisely, and seek to earn a profit and return on investment in an effort to provide security and material benefits for all of our associates and their families.
Our mission is to improve the life
of each customer. I will work with enthusiasm and care to ensure
a positive Slumberland experience.
Note:
Expanding in MT, WY, CO, ND, SD, NE, KS, OK, IA, MO, AR, IN, IL,
WI and MI
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